SUNDARI
Sundari is a culturally rooted clothing brand inspired by the identity and everyday rituals of the Telugu ammai. The project explores the idea of embracing tradition with pride, reimagining it through a modern, expressive lens.
Built around the feeling of familiarity and nostalgia, Sundari celebrates the quiet beauty of home, womanhood, and cultural belonging, translating these emotions into a brand that feels personal, warm, and deeply connected.
Service Type : Brand Identity
Timeline : 4 Weeks
Mood: Feminine, Telugu Culture, Identity
Tools: Adobe Illustrator
Brand Identity & Applications
At the end of the project, the client was presented with a comprehensive brand identity presentation covering all logo variations, typography, color palette, imagery direction, and examples of how the identity could be applied across different brand touchpoints.
